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  • Community Guidelines
  • Dear Users,
  • We encourage true, sincere and friendly expression here, but we are opposed to content and conduct that is hostile, uncivilized, vulgar, fraudulent, malicious, or that infringes on the rights of others. Any and all illegal conduct is prohibited. As such, the following behaviors are forbidden on the platform:
  • 1. Violations of laws and regulations
  • 1. Endangering national and territorial security
  • including but not limited to:
  • Publishing content that opposes the fundamental principles established by the Constitution.
  • Publishing content that endangers national security, such as any content containing or encouraging treason, secession, sedition, subversion, incitement to subvert the government, usurpation, disclosure of state secrets, etc. may not be published.
  • 2. Creating divisions in the country and jeopardizing national unity
  • Content that endangers national security and damages national honor and interests etc. may not be published.
  • It is not permitted to publish, fabricate or distort facts, or to publish or disseminate written content or information that endangers national security, or to produce, disseminate, or publish the content of audio-visual products or other publications that endanger national security.
  •  It is not permitted to publish content that damages or parodies national emblems.
  •  It is not permitted to publish content that promotes racism and incites racial discrimination.
  • 3. Disseminating violence
  • Content that organizes, instructs, or participates in advocating terrorism, extremism, or inciting terrorist or extremist activities may not be published.
  • It is not permitted to publish content that promotes terrorism, incites terrorist acts, or illegally contains items that promote terrorism, or to force others to wear clothing and symbols that promote terrorism in public places.
  • 4. Illegal assembly and demonstrations
  • It is not permitted to publish or organize criminal or seditious content that violates relevant laws and regulations, endangers public safety, and/or seriously undermines social order.
  • 5. Divulging of secrets
  • Content that discloses military secrets may not be published.
  • 6. Dissemination of rumors
  • It is not permitted to publish content that disseminates rumors, or that falsely reports on dangerous situations, epidemics, police situations, or that intentionally disrupts public order through other means.
  • It is not permitted to post content regarding false explosive, toxic, radioactive, or corrosive substances or infectious disease pathogens and/or other dangerous substances that disrupt public order.
  • Content that threatens arson, explosions, or discloses the placement of dangerous substances to disrupt public order may not be published.
  • 7. Human trafficking
  • It is not permitted to publish any content containing channels and/or methods of human trafficking, or any content that involves adoption placements involving informal channels or where the legality is unclear.
  • 8. Buying and selling the personal information of citizens
  • It is not permitted to publish content that solicits, offers, teaches, or that contains the acquisition, dissemination, or sale of citizens' personal information, including through illegal technical means, violence and intimidation, paid inquiry, or impersonation of agency staff etc.
  • Content regarding the illegal dissemination, trading, and hacking of personal social accounts may not be published.
  • 9. Money laundering
  • It is not permitted to publish content that solicits or provides any channels, tools and methods for money laundering.
  • 10. Illegal network resources and technologies
  • Content that utilizes illegal technologies to infiltrate or disrupt public network services may not be published.
  • 11. Illegal business
  • It is not permitted to post content on organizations that offer, recommend, or solicit illegal business, or offer or promote such illegal channels or their benefits, or to teach or instruct others to use such methods.
  • 12. Counterfeit goods
  • It is not permitted to publish content that solicits, produces, offers, sells, or markets counterfeit goods, or that teaches counterfeiting skills.
  • 13. Dissemination of illegal rights to works
  • Content that solicits, offers, sells, or displays illegal publications in detail may not be published. This includes the pirated printing or pirated production of legitimate publications, or content providing or soliciting illegal publication channels or means of shipment of illegal publications.
  • Content from illegal publications that have not been approved by the Administration of Press and Publications may not be published, nor may content that contains obscenities and pornography, that advocates for murder and violence, or that endangers national security, social order and public order and morality.
  • 14. Violation of animal and plant protection laws
  • It is not permitted to publish content detailing the solicitation, illegal selling, captive breeding, malicious destruction, or abuse of protected animals and plants.
  • It is not permitted to publish content that self-reports on, inquires about, or incites cruelty to animals, or that violates public order and good morals.
  • 15. Endangering of minors
  • Content that endangers the physical and mental health of minors may not be published.
  • It is not permitted to publish content that depicts or incites underage smoking, drinking, fighting, or access to vulgar or other illegal locations.
  • It is not permitted to publish content that focuses on or suggestively covers the sensitive parts of infants and children, or that shows minors in revealing clothing, focuses on sensitive parts, or markets content containing explicit underage clothing.
  • It is not permitted to publish marketing content with images of improperly dressed minors, and/or content that deliberately ages up minor behavior or pictures.
  • It is not permitted to publish content that displays, solicits, or provides dating services for minors, or that provides details on underage relationships, abortion, or indecent relationships.
  • It is not permitted to publish content that shows or teaches minors committing or being subjected to violence such as bullying.
  • It is not permitted to publish content that displays, provides, or teaches content that contains the cracking of real-name authentication network systems, anti-addiction systems, etc.
  • Content that displays, solicits, or disseminates information on cults may not be published.
  • Content that insults, defames, threatens, or maliciously damages the image of minors through cyberbullying may not be published in the form of text, pictures, audio and video, etc.
  • It is not permitted to publish content that promotes underage sexual behavior and that encourages open-mindedness with respect to underage sexual behavior.
  • It is not permitted to publish content that is sexually suggestive and provocative for minors.
  • 16. Illegal trading of commodities
  • It is not permitted to publish content such as information or sales channels regarding the illegal trading of commodities.
  • 17. Promotion of gambling
  • It is not permitted to publish content that solicits, provides, or promotes online gambling platforms, that teaches or spreads “cheating techniques,” that shares false claims regarding debt collection, recovery or experiences, or that disseminates information on illegal loans.
  • It is not permitted to publish the content of gambling platforms under the pretext of revealing external disks and industry insider information.
  • It is not permitted to publish, solicit, or disseminate the content of recruitment information on platforms under the pretext of recruitment for the purpose of gambling.
  • 18. Illegal financial activities
  • It is not permitted to publish content soliciting, offering, teaching, and directing transactions for illegal cash-out services, selling cash-out tools and equipment, or conducting large-scale illegal cash-outs under the pretext of cooperation, including private credit card cash-outs, medical insurance cash-outs, provident fund cash-outs, and cash-outs from illegally obtained financial products, etc.
  • It is not permitted to publish content that solicits, provides, or markets informal online loan platforms or channels, or that displays the details of informal online loans.
  • 19. Online fraud
  • It is not permitted to publish content that misleads others or commits fraud by falsifying facts or other means.
  • 20. Public figures
  • Content that insults, slanders or otherwise infringes upon the name, likeness, reputation or dignity of public figures may not be published.
  •  Content propagating illegal religions and inciting ethnic hatred against religion.
  • It is not permitted to publish content that uses religion to harm citizens' health and mislead or coerce in order to obtain property.
  • Content that disrupts the harmonious coexistence between different religions or of people of the same religion, and/or between religious and non-religious citizens may not be published.
  • It is not permitted to publish commercial propaganda in the name of religion, distribute religious articles, and/or disseminate internal religious publications.
  • It is not permitted to publish content that incites others to engage in illegal and criminal activities through the use of religion.
  • 21. Cyberbullying
  • It is not permitted to publish content, text, and pictures with the five features of being “defamatory, slanderous, infringing on reputation, damaging to rights and interests, and incitement,” and it is not permitted to publish content that blatantly insults others or fabricates facts to slander others by violence or other methods.
  • 22. Impersonation
  • It is not permitted to falsify one's identity, impersonate others, and imply that you have a specific identity or have a relationship with a specific institution or individual through personal information such as avatars or usernames.
  • It is not permitted to counterfeit, imitate, or fabricate the names and logos of government agencies, companies, NGOs, and other organizations.
  • It is not permitted to forge, counterfeit, or fabricate the names and logos of news media, and the unauthorized use of news, reports, newspapers and other naming information with news attributes.
  • It is not permitted to forge, counterfeit, or associate with the geographical names and marks of important spaces such as state administrative regions, the location of institutions, and landmark buildings.
  • It is not permitted to deliberately embed contact information such as QR codes, website URLs, emails, or to publish homophones, homophonics, similar words, pinyin, numbers, symbols, letters and meaningless characters, that infringe on the legitimate rights and interests of others, or that solicit illegal interests or harm public interests.
  • 23. Violent and bloody acts
  • It is not permitted to publish content that promotes and incites violent acts, or the concept of using violence to suppress violence.
  • It is not permitted to publish content that shows bloody acts of violence, focuses on gory scenes, or promotes cruelty to the weak or to animals.
  • 24. Aiding and Abetting
  • It is not permitted to publish content that displays, solicits, and provides methods to aid and abet others to commit acts that endanger personal safety, illegally take possession of private finances, or to evade justice, such as teaching methods of killing, showing anti-reconnaissance methods, and demonstrating theft techniques.
  • 25. Suicide and self-harm
  • It is not permitted to publish content that aids and abets others to commit suicide or self-harm.
  • It is not permitted to publish content that solicits, offers, teaches, or demonstrates methods of suicide or self-harm.
  • It is not permitted to publish content expressing intentions of suicide or self-harm.
  • It is not permitted to publish content that discloses one's intention to die, or solicits or offers ways to die.
  • It is not permitted to publish content that promotes or exaggerates misanthropy.
  • 26. Infringing upon the legitimate rights and interests of others or companies
  • It is not permitted to publish information that violates the privacy of others, such as personal names, home addresses, ID numbers, places of work, private phone numbers, etc.
  • It is not permitted to publish content such as fictitious slander, defamation, etc.
  • It is not permitted to publish content that infringes on the portraiture rights of others.
  • It is not permitted to publish content that infringes the intellectual property rights of other persons or companies.
  • It is not permitted to publish the disclosure of corporate business secrets and other content that cannot be publicly discussed according to confidentiality agreements.
  • It is not permitted to reproduce or transfer the original content of others without their authorization.
  • It is not permitted to publish other content that violates the legitimate rights and interests of others or companies.
  • 2. Pornographic content
  • 1. Text
  • Explicit materials, including but not limited to:
  • It is not permitted to post content that solicits, offers, or sells explicit dating methods or platforms, explicit video resources, obscene and pornographic websites, and links to explicit online information.
  • It is not permitted to publish content soliciting, offering, or selling pornographic novels, videos, pictures, anime, films, apps, website resources and/or their access channels. Including but not limited to: related book titles, individual names, etc.
  • It is not permitted to publish content that solicits or offers the purchase or sale of obscene materials.
  • It is not permitted to publish content that seeks to share, actively shares, or sells obscene pornographic audio and video resources.
  • Obscene pornography, including but not limited to:
  • Explicit descriptions of sexual acts, sexual experiences, sexual techniques, sexual organs, and sexual parts in an obscene manner may not be published.
  • It is not permitted to publish content that attracts attention and clicks with obscene and/or sexually suggestive or implicit titles or content.
  • It is not permitted to publish detailed descriptions using metaphors or allegories to deliberately simulate, make misplaced associations to or be suggestive of sexual organs, nor to use specific actions to suggest obscene acts.
  • It is not permitted to publish content that deliberately leads to vulgar associations.
  • It is not permitted to publish content that triggers associations with sexual behaviors or sexual organs, etc. through implicit or explicit descriptions or by establishing specific scenarios.
  • It is not permitted to publish content that contains detailed descriptions of sex and related details, provocative actions, verbal descriptions, personal experiences, personal feelings, and descriptions of sensitive and intimate parts of the body.
  • It is not permitted to publish content that deliberately takes advantage of prominent positions to describe sexual details, scenes, feelings, verbal provocation, etc. as a gimmick to attract attention.
  • It is not permitted to publish content on sex workers, the porn industry, and derivative sexual culture.
  • It is not permitted to publish specific details of the use or detailed experience of using adult products and/or content that deliberately evokes sexual associations.
  • It is not permitted to publish content that promotes and advocates bad marital and love relationships, such as cheating, side relationships, hookups, incest, etc.
  • Vulgar dating and illegal transactions, including but not limited to:
  • Content that disseminates information, methods and techniques, and the process and experience of inappropriate dating and illegal sex transactions such as consorting with prostitutes, prostitution, etc.
  • It is not permitted to publish content that solicits or provides prostitution services or paid escort services.
  • Fetishes and violations of ethics, including but not limited to:
  • It is not permitted to publish content including sexual themes such as special sex scenarios, fetishes, or sexual content that violates public order, good morals, or ethical norms, and is extreme to the point of being unhealthy, and/or contains descriptions of personal experiences and feelings, teaching methods and techniques, channels through which to solicit partners and other such vulgar content.
  • It is not permitted to publish or sell PUA tutorials, books or access channels, or content that teaches PUA, tips for learning, or that shares personal experiences with PUA.
  • 2. Images
  • Pornographic images, including but not limited to:
  • It is not permitted to publish image content containing information on the solicitation of prostitution.
  • It is not permitted to publish content that contains vulgar or provocative accompanying images or headers.
  • Obscene and pornographic videos or movie stills may not be published.
  • It is not permitted to publish sexually provocative and sexually suggestive pictures from pornographic games and anime.
  • It is not permitted to publish content with scantily clad real persons or highly realistic images that focus on sensitive parts such as the breasts, buttocks, backs, feet, etc.
  • It is not permitted to publish pictures that directly expose human body parts, sexual organs, sexual conduct, and/or that show or teach sexual intercourse positions.
  • It is not permitted to publish content of the whole body or private parts that are unclothed, that only use the body to cover up private parts or that deliberately display the sensitive parts of the body, and contain sexually provocative content.
  • It is not permitted to publish evaluations and introductions of sex toys, or content and pictures of lifelike human reproductive organs (including female breasts) that are not covered or censored.
  • It is not permitted to publish images of erotic affairs, sexual organs, or images that evoke sexual associations.
  • It is not permitted to publish content with exposed bodies, such as full nudity and exposed sexual organs, nor images focusing and highlighting content such as the breasts, buttocks, feet, legs, etc.
  • Content involving privacy, including but not limited to:
  • It is not permitted to publish content that invades personal privacy, such as nude images, secretly taken photographs, photographs with exposed parts etc.
  • It is not permitted to publish content with pictures of intimate parts such as the breasts, buttocks, crotch, etc. without the consent of the party or parties concerned.
  • It is not permitted to publish content that shows private settings and actions such as breastfeeding, childbirth, surgical sites, bathrooms, and content in which the private parts are not censored.
  • 3. Videos
  • Pornographic videos, including but not limited to:
  • It is not permitted to publish pornographic and socially offensive text, audio and video content prohibited for dissemination by relevant administrations, including abridged footage of certain movies.
  • It is not permitted to publish content mainly promoting adult movie actors, adult films and other adult video content.
  • It is not permitted to publish obscene and pornographic video and audio content that is sexually suggestive and grabs the attention of viewers using audio sounds and other methods.
  • 3. Disruptive content
  • All offensive and/or abusive language and other content that negatively affects the atmosphere is prohibited, including but not limited to:
  • It is not permitted to publish content that contains profanities, vulgar words, slurs, foul language and/or other uncivilized content.
  • It is not permitted to publish content that is discriminatory, parodying or insulting. For example, any content that is insulting or discriminatory based on gender, race, region, identity, populations, etc.
  • It is not permitted to publish content to vent feelings such as vulgar and unpleasant slogans, vulgarities, obscenities, dirty and other vocabulary or online slang.
  • It is not permitted to publish unconstructive, illogical or offensive denunciations.
  • It is not permitted to publish content that includes sarcasm, ridicule, or innuendo.
  • It is not permitted to publish content that is inflammatory, taunting, or aims to stoke confrontation.
  • It is not permitted to publish content that inflames confrontation or conflict between individuals or groups.
  • 4. Spam and illegal marketing
  • All external linking, marketing and other promotional practices that may harm the interests of users and the platform are not permitted, including but not limited to:
  • It is not permitted to publish content that adds external links or marketing promotion information in prominent positions such as avatars, cover pictures, nicknames, one-sentence introductions, and content headers.
  • It is not permitted to publish content that entices other users to follow, register, or trade on third-party platforms.
  • It is not permitted to publish content that may threaten the physical safety and/or property of other users.
  • It is not permitted to publish promotional content en masse or to post multiple comments for marketing purposes.
  • Special symbols, pictures and other variants may not be used to circumvent platform moderation.
  • 5. Enforcement
  • For behaviors that violate the publishing rules, the platform will respond in the following manners depending on the severity of the infraction, including but not limited to:
  •  Content removal. For example, deletion, restoration, modification suggestions, sharing restrictions, viewing restrictions, etc.
  •  Where relevant laws and regulations are violated, the platform will report the violation to the relevant governmental departments in accordance with relevant regulations.